Stages and Pathways of Drug Involvement – Cambridge University Press

This book represents the first systematic discussion of the Gateway Hypothesis, a developmental hypothesis formulated to model how adolescents initiate and progress in the use of various drugs. In the United States, this progression proceeds from the use of tobacco or alcohol to the use of marijuana and other illicit drugs. This volume presents a [...]

How A Container Feels Can Affect Taste – Coffee

18 Mar 2008
I drink coffee. Here is a research about coffee container. Source: Aradhna Krishna and Maureen Morrin, “Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues.” Journal of Consumer Research: April 2008.
Does coffee in a flimsy cup taste worse than coffee in a more substantial cup? Firms such as McDonalds and [...]